Little did I know that “Everybody Will Be Singing It”


On a recent architectural photo shoot with Norman McGrath at the offices of A&M Octone Records, I heard a very catchy, upbeat tune. When I asked David Boxenbaum, A&M Octone’s General Manager, about the song; he said that it was a new artist of theirs named K’NAAN. He was kind enough to give me a copy of CD to take home.



While working with David and CEO, James Diener, on the design of their new space;  I was lucky enough to sample music by some of their other artists like Maroon 5. During project meetings, I was also treated to mind blowing card tricks expertly executed by James.



Anyway, my wife and I listened to K’NAAN’s “Troubadour” all summer and fell in love with the album. Little did I know that the Coca-Cola Company (another of client of ours) would select that catchy upbeat tune, “Wavin’ Flag”, for the theme song for its sponsorship of the World Cup soccer championship, to be held in South Africa in June 2010. For more information see K’NAAN featured in the Wall Street Journal article “Everyone Will Be Singing It”.